As bloggers, writing content takes huge chunks of our time. Even well written and timely content means nothing if no one reads it. Thanks to the emergence of social networking, great content can now be easily shared with a larger audience.
One of the costliest mistakes companies make when creating their web sites is hiring graphic designers who specialise in print design. Many print designers believe that if they can learn HTML, they can easily transfer their “vision” from the printed page to a web site, thus having a special advantage in designing for the web.
Imagine you’re the owner of a successful car dealership but when your customers look at the cars listed on your website they notice that the cars are a month or so old or, even worse, they call you only to find out that that dream car they were looking at sold a week ago? This is hardly going to give them much confidence in the rest of your offering.