With over 955 million registered and active consumers all around the globe, Facebook is undeniably the largest platform when it comes to online networking. It may not be alone in its category; however, so far, it has the greatest number of registered users who log on to their accounts each day to check for updates such as requests, posts, messages or to play games available over the site.
Since almost everyone has a registered account in Facebook (some even have two or three of them), this site is very practical to use for your business.
One of the best ways to use Facebook in product promotion is to sign up for a page dedicated to potential clients or customers who have already availed of your services. This page can serve as a venue for you to post offers or to get reviews from clients.
Here’s how to use these Facebook features in promoting your business:
1. Strictly No Vending
One of the reasons why you created such page may be to encourage people to buy your products or let it be known to them but it’s not advisable to do the trading in your Facebook page. Bear in mind that Facebook is used by these individuals to get acquainted with other individuals around the world and not to shop for any product or hire any services for that matter. In other words, its their water cooler.
2. Catchy URL
After achieving the required number of people who follow your page, it is advisable that you modify your page’s URL to make it more catchy-thus making it trouble-free for people to retain in their minds. It’s also good if this URL is related to your industry.
3. Friendly Competitions
One way to attract people into your business is to hold competitions that would really require much participation from them. This can include photo or video submissions featuring your brand. One way to enhance their contribution is to offer rewards for those who would do well.
4. Prioritize Features
Facebook allows you to select which element of your page will be visible right away upon one’s access to it. So make sure that what you would like to be noticed right away by Facebook users are placed in key spots of your page, if not, at the beginning. This ensures visibility at once.
5. Link Contents
You can utilize web feeds such as RSS for example so that new contents, such as in your blog for example is automatically linked to your Facebook page. This gives users updates regarding your brand.
One feature to utilize at Facebook is the inclusion of images (both profile picture as well as cover photo) in your page. To take advantage of this, upload photos related to your business which are attractive and informative at the same time. Pictures indeed speak louder than words.
7. Share Something
In this section, you can input some key aspects of your business such as where customers can purchase your products, what do you specialize in or which number to call for inquiries. Make sure that everything in this section is up to date and accurate so as to avoid confusion.
8. Manage Tabs
Only include tabs in your page that are of use to you. This allows easy navigation of your page.
9. Info Instead of Timeline
It’s more advisable to display information your potential market might need on the information page rather than in the timeline of your page. Dedicate the timeline for your clients instead.
10. Give Rewards
Give back to your Facebook likers by granting markdowns or coupons accessible only to them. This would make them feel valued.
Maintain a dignified Facebook page and this would surely mirror your company.