Back then, internet was mainly used for people to share and obtain information over the world wide web. Students used the internet to find help for their homework, researches, and paperwork. As for professionals, the internet served as an aid for finding jobs or getting help about career-related subjects, personal improvement, investment opportunities, as well as purchases.
Today however, the function of the internet goes beyond information sharing. Web developers have found a new way to use the internet, and that is to link people. At first it was Yahoo messenger and MIRC among others. Later on came MySpace, Twitter, Friendster, and of course, Facebook. These sites allowed people to be known to other individuals all over the globe by allowing their users to post statuses, photos, and more.
Because of the sign-up volume on these sites, applications accessed through them were developed, fan pages were made, ads were posted, and mobile versions were made available to the public. And this is the reason why businesses should make use of social media marketing to promote their brands.
Here are some ways to make use of this trend.
Make Use of Social Networking Sites as your Channel
In sending notifications or promotional ads to your potential clients, you can make use of these social networking sites as your channel. You may create follower-dedicated accounts in networking sites such as Facebook for example. In these sites you can post about your business’ promos or have an assistant who can go online as often as possible to answer inquiries from clients. This approach is good since the gap you between you and your client is lessened compared to when you simply send an electronic mail.
Catch Their Attention
A very good attribute of an ad is one which is a head turner. This means that the moment potential clients see your ad, they get hooked to it. One way to do this is to craft images that can be a magnet for potential clients. Quirky-inspired images can be used as well as those with statements that click instantly, much more if they are humorous. In case the image can’t fully contain what you have to say you may add a caption.
Aim your Ads Well
Social Networking Sites have features that help companies get to know their potential clients; that are what their clients look for and the distinctive attributes of such clients. Through this, you can formulate your ads in such a way that they are directed to a definite group of individuals, such as teenagers, middle-age or adults for example. It may also be based on their concerns, locality, or sex.
More than just calling or sending messages, mobile phones also have added functions such as playing mp3s or movie clips, GPS, gaming, editing of photos and many others. Your business can take advantage of this by having applications that are functional as well as pleasurable and making sure that your business’ nature is integrated in such applications.
Promote Easy Client-Brand Dealings
Clients would really appreciate it if they can gain access to your business’ offers easily. Rather than make them key in a lot of information, make use of QR codes wherein potential buyers can gain access to your site by simply scanning a code.
Give these methods a try today. Make sure your company’s profile is in attendance in all networking sites.