In as much as websites need to be optimized to rank highly, social networks need this too. While the two platforms (websites and social networking site) may be different, both have the reason for needing such and that is to acquire a competitive number of visits. A good site traffic means a lot are interested with what you feature, thus reflecting the quality of your page.
Here are some points to ponder upon regarding Social Network Optimization:
After all this is the purpose of networking sites. While online, feel free to navigate though the personal pages managed by different users. If you find them worthy add them up as a friend or post something on their page. You may also try to start a teat conversation by sending a message.
2. Be Innovative
It’s not enough that you simply let your followers know you by what you write. You should also try to inform them through images, clips, or even downloadable audios that tells them what your business it, how’s its run, and the highlights of your products.
3. Sharing is Loving
If you want your promotion to come across a lot of users, allow them to share your content. Do this by slowing inter-platform posting. For example, you may allow your YouTube video to be shared by Facebook as well as Twitter users.
4. Constant Updates
Update the content of your wall or blog always so as to provide your followers with something new to look forward to each time they visit your page. To keep them coming back for even more, make sure that what you put up appeal to them.
Enhance your page through keywords but don’t overdo it. Else, search engines would think that you’re simply spamming so as to get a higher PR.
6. Complete Your Registration
Before getting into promoting your product via social networks, see to it that you provide all the required information by the site. By doing so, people won’t be scavenging around for necessary information they need to reach so. This also confirms your identity.
7. Monitor what’s going On
Sites provide tools for you to monitor all the activities in your site. By using these tools, you know which features to boost and which ones are fit to be taken out from your site.
8. Be Accessible
Don’t put too much limitations on who can access your page as well as which among your contents can be shared by users. If you give them a reasonable amount of freedom to talk about you and let others know about you, before you know it, your site will be recognized by everyone. Much more if your content is really amazing.
9. Be Time Sensitive
Be keen in trying to figure out which is the right time to upload a video or post an update. You may base this with the number of likes or hits for example that some of your posts get. Remember, there are specific times of the day when users are more active.
10. Don’t focus on yourself
It’s neither your business, nor yourself for that matter that people would always crave to know more of. Try to divert some of your content into stuff related to your industry to make your page even more informative and well-rounded as well.
And above all be you. Don’t imitate other profiles nor trick out users by offering too good to be true deals.